The Opportunity
The Member Retention Lifecycle Marketing Manager is responsible for the development and execution of Midtown’s digital member journey to elevate the member experience, deepen club engagement and increase member lifetime value.
What You’ll Do:
▪ Define and maintain the digital marketing journey with a focus on member segmentation, lifecycle marketing, insights, behavioral analysis, loyalty program, and creating automation to deliver immersive, personalized, long-term relationships with our members.
▪ Customer Relationship Management (CRM): Build segmentation strategies and understand how they contribute to our Membership Funnel, improving and adjusting based on results.
▪ App/Email Marketing/Push Notifications/SMS: Create detailed consumer journey flows, with both transactional and marketing touchpoints, with actionable moments to drive member engagement.
▪ Reporting: Responsible for data reporting on member funnel and specific campaign results.
▪ Insights: Utilize behavioral insights to develop hypothesis-driven experiments and execute rigorous testing agenda to enhance campaign effectiveness.
▪ Copywriting: Ability to write clear, confident, and compelling email, push and app copy, adapting your style and tone to suit your audience.
▪ Collaboration: Partner with the creative and program teams to share insights and elevate the member experience.
What you Have:
▪ 3 – 5 years of related experience
▪ Bachelor's degree in relevant discipline
▪ Advanced HubSpot knowledge required
▪ Strong creative thinker with proven success driving CRM strategy and implementing effective direct communication
▪ Experience creating and maintaining automated email workflows
▪ Hospitality-focused mindset
Who you are: core values: win together, glass half-full, passionate about helping others, better than yesterday, kind
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
MIDTOWN is an Equal Opportunity Employer.
