3611 N Kedzie Ave
Chicago, IL 60618
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We work at Midtown to inspire people to transform their lives. Our Customer Marketing Specialist does so through our internal member marketing efforts—helping to turn all our members into raving fans.
You will be the voice of our brand to members, owning our core member communications across all our locations, including email, texts, in-club signage, and our app. You will develop the strategy and craft the language, then work with our internal design team on the look-and-feel. You will build and optimize the automated communication journeys that drive our member experience: onboarding to the club, engaging with our various programs and coaches, attending social events, referring friends, and leaving a review online. You will work across National and Club leadership teams in every department to strategize and execute marketing initiatives that drive their core business results. You will manage our in-club digital signage system. You will manage the data governance of our member marketing software stack, ensuring the systems speak to each other to give us the best data possible in our reporting. This role is a mix of creative and analytical skills.
To be successful in this role, you need the ability to create, analyze, and optimize the performance of automated and bespoke marketing communication journeys. You will need to be a creative and persuasive writer.
You will report directly to the VP of Marketing and sit on the marketing leadership team. The role is based in our HQ office and works across all club locations.
You’ll love this job if:
You understand and are driven by data. We always aim to be better than yesterday, and in this job that means measuring all our communications and mining the data for meaningful insights. You need the ability to build effective A/B tests.
You are a strong, clear, and persuasive communicator. You listen intently, communicate with clarity, and speak up when necessary. You excel at writing communications to members.
You like developing strategy and bringing it to life. You will work across different platforms to plan, implement, and monitor our member communication journeys across a range of platforms and for a variety of audience interests—which will require creativity and adaptability.
You want the team to win. You do not get complacent with or point fingers at a broken process, but instead work to identify ways to continuously improve how we do things.
You pay attention to the details, are well organized, and can manage your own time and priorities. You keep track of calendars, ensure all project deliverables are published on time, and you overcommunicate when projects start to fall behind schedule.
You are a systems thinker. You work to understand ‘the problem behind the problem’ and can think across multiple communication mediums.
You are kind.
At least five years of experience in B2C marketing communications. You will be asked to share some examples of your written communications you are proud of.
A history of successfully building and optimizing complex automated communication journeys that drive business performance.
A proven ability to work within a modern CRM and marketing automation platform. Experience with HubSpot Marketing Hub is a plus.
What Success Looks Like
You lead the national and club teams to identify their business needs and strategize how best to accomplish them across all our member marketing channels.
You develop and optimize a member referral system that encourages increased referrals and adds value to the member experience.
You are a systems thinker, strategically developing sustainable automated communication journeys using our CRM and email marketing platform—not just one-off communications that solve one-off issues.
You solve problems from the perspective of the member—becoming the voice of the members on our team.
You execute your strategic vision and clearly report your data—including celebrating your victories and quickly identifying mistakes.
You consistently improve the performance of all our member marketing efforts.
You work closely with the creative team to build assets that serve the strategic and creative campaign goals that you set.
You develop strong relationships with club leadership—successfully balancing priorities against our strategy and brand standards.
You hold the member communications to the high standards of our brand.
You monitor and manage Key Performance Indicators for member marketing, building a culture of awareness and accountability within the clubs and the corporate office.
Member Engagement, with an emphasis on new members.
Secondary spend at the club, including personal training, tennis coaching, food and beverage, and spa services.
External review volume and scores.
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
MIDTOWN is an Equal Opportunity Employer.
We work at Midtown to inspire people to transform their lives–and we do our job well. Our members stay longer than any other major athletic club chain in North America because we are committed to providing resort-like environments, personal attention, and strong communities at every one of our clubs. We believe all three of those pillars start with attracting and growing rock star talent at every level of our organization.
Who We Want
We're looking for people that share our core values: kind individuals who want to win together, see things as the glass half full, are passionate about helping others, and strive to always be better than yesterday.
Members of the Midtown team receive:
- Complimentary club membership
- Discounts on Midtown products and services
- Access to hundreds of free courses for professional development
- Health insurance for eligible full-time associates (30+ hours a week)
- And more