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Job Attributes
Requisition ID:
R-6461
Job Category:
Other
Job Type:
Job Location:
3611 N Kedzie Ave
Chicago, IL 60618
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Apply Now Digital Marketing Manager Job in Chicago
The Opportunity:
The Digital Marketing Manager leads Midtown’s digital brand awareness and new member lead generation across multiple touchpoints including and not limited to email, SEO, paid media, and onsite content strategy.
The marketing team is based in our HQ office in Chicago (3611 N Kedzie Ave.) and supports all club locations.
- The role is hybrid work-from-home and required to also come in the office in Chicago 2 days per week (Monday/Tuesday)
- The position is based in the Chicago area and will involve limited travel to Midtown club locations
What You’ll Do:
- Lead Generation & Growth: critical support role driving lead generation for Midtown’s family of luxury athletic clubs located in the US & Canada, with strong focus on owned (email) and earned (SEO) channels.
- Email: own and execute Midtown’s email marketing campaigns; continuously test flows, segmentation, cadence and creative.
- Search/Answer Engine Visibility: lead and own Midtown’s organic visibility within Google and key AI answer engines (ChatGPT, Perplexity, Copilot, etc), owning SEO-focused onsite content and optimization roadmap.
- Website Content Management: oversee development and optimization of new pages (categories, blogs, FAQs) aimed at addressing key prospective member questions while expanding Midtown’s reach within the luxury fitness space.
- Conversion Rate Optimization (CRO): leverage analytics (GA4, heatmapping) to optimize landing pages, user funnels, and run tests aimed at improving lead conversion rate.
- Cross-Functional Project Leadership: partner with internal teams (RevOps, Club Leadership, Creative, IT, Sales) to identify, prioritize and execute new member acquisition initiatives.
What You Have:
- 5 – 8 years of related experience, including 3+ years’ of direct hands-on experience in at least 3 of the following disciplines : SEO, email marketing, paid media management, web analytics (GA4), conversion rate optimization, and content strategy
- Bachelor's degree in relevant discipline
- High proficiency:
- in key digital marketing platforms and tools, the most critical of which are Google Analytics, Hubspot, Semrush, Google Ads, and Facebook Business Manager.
- in Excel data analysis and visualization
- leveraging AI-based tools to supercharge research and workflows
- Digital marketing agency experience preferred
- Fluency in French and/or Spanish a plus
- Hospitality-focused mindset
Who You Are:
Core values: win together, glass half-full, passionate about helping others, better than yesterday, kind
Salary Range: Starting at $80,000. The actual compensation will depend on experience, and/or additional skills you bring to the table.
Benefits: Please refer to the link here for a copy of benefits and perks offered by Midtown for our full and part time associates.
You may also visit: https://careers.midtown.com/about-us/benefits/
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
MIDTOWN is an Equal Opportunity Employer.
About Us
We work at Midtown to inspire people to transform their lives–and we do our job well. Our members stay longer than any other major athletic club chain in North America because we are committed to providing resort-like environments, personal attention, and active communities at every one of our clubs. We believe all three of those pillars start with attracting and growing rock star talent at every level of our organization.
Our Commitment to Candidates
We're committed to creating a positive experience for every candidate who considers a career at Midtown. In the spirit of transparency and mutual respect, we've outlined the interview process, complete with timelines, below. Whether you join our team or pursue another path, we want you to feel respected and appreciated, because, at Midtown, we believe every interaction is an opportunity to live our core values.
What you can expect after submitting your application
Within two weeks, someone from our Talent Team will review your application. If your experience doesn't align with the needs of the role at this time, we will let you know. If we'd like to move you to the next step of the process, we'll reach out to schedule the first interview.
While there can be the occasional exception, the interview process typically takes 2-3 weeks and includes the following steps.
- A 30 to 60-minute virtual Teams call with a member of the Talent Team to discuss Midtown, the role, and your background and experience.
- A 60-minute interview with the Hiring Manager, ideally in person, where you'll dive deeper into the technical side of the role.
- For certain positions in IT and Marketing, a project or technical assignment to assess the skills necessary for the role.
- A 90-minute panel interview with project presentation (if applicable) with members of the team.
- A 30-60-minute final interview with a member of the Executive Team.
You'll receive an update on your application within 48 hours of each interview. Please note that, depending on the specifics of the role, it may take up to a week to finalize offer decisions.
Associate Benefits
Members of the Midtown team receive:
- Complimentary club membership
- Discounts on Midtown products and services
- Professional development allowance
- Health insurance for eligible full-time associates
- And more
