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Lifecycle Marketing Manager (R-5003)

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Job Attributes

Job Attributes

Requisition ID:

R-5003

Job Category:

Other

Job Type:

Full Time

Job Location:

2444 N Elston Avenue
Chicago, IL  60647

Apply Now Lifecycle Marketing Manager Job in Chicago

The Opportunity:

Midtown exists to inspire people to transform their lives. As our Lifecycle Marketing Manager, you will help us accomplish that goal by overseeing all aspects of our customer journey marketing. You will identify high-impact landmarks along that journey, create engaging and delightful communications, and push for deeper engagement with prospects that drive sales and referrals. Your work will inspire prospects to visit the club, motivate them to join our community, passionately onboard them into club life, and get them excited about sharing with their friends.

You will report to our Senior Manager, Acquisition Marketing and sit on the marketing team. The team is based out of our HQ office in Chicago and works across all club locations. The role is hybrid work-from-home and in the office, located in Chicago.

What You’ll Do:

Develop and Execute Customer-Centric Marketing: Architect and implement lifecycle marketing strategies that nurture leads, convert prospects, and cultivate long-term customer relationships.

Optimize Lead Conversion: Manage and enhance lead nurturing programs to effectively move prospects through the sales funnel and achieve optimal conversion rates.

Drive Customer Engagement: Leverage advanced segmentation to create highly personalized marketing campaigns that resonate with specific customer segments and contribute to a reduction in customer acquisition cost and increase in customer lifetime value.

Measure and Improve Performance: Track and analyze campaign performance across multiple channels to identify trends, optimize tactics, and maximize ROI.

Craft Compelling Messaging: Write clear, persuasive, and on-brand email copy that engages recipients and drives desired actions.

How you’ll succeed:

· You love the craft of writing and put yourself into the shoes of your audience to ensure our messages are valuable to them. You are creative. Your writing does not read like corporate-speak.

· You are equally driven by the analytical—able to understand and speak to your metrics to a non-expert audience.

· You seek opportunities to optimize messaging and automated journeys, and maintain processes to create, manage, and report on A/B tests.

· You stay on top of your KPIs, understanding the need for trends on a daily, weekly, monthly, and annual basis.

· You are highly organized, both in your time management and of the library of automated messaging campaigns and workflows you build and oversee.

· You value collaboration and intentionally integrate yourself into the larger organization, developing strong relationships with other leaders and colleagues at all levels of the company.

What you Have:

· 3-5 years working in lifecycle marketing, email marketing, or marketing automation.

· Proven track record of managing successful email marketing and SMS campaigns, including both automated journeys and one-off messages.

· Demonstrated writing ability.

· Experience creating successful digital marketing strategies, from insight to execution to reporting to optimization.

· Project lead on at least one major lifecycle journey mapping project, including identifying landmarks, writing communications, building them within a marketing automation platform, and optimizing for results.

· Proven success optimizing multiple conversion points along a B2C sales funnel, including MQL to SQL and customer to advocate.

· Strong experience with change management, successfully communicating and getting alignment across an organization for a change you led.

Who you are:

Midtown Athletic Clubs' Core values: win together, glass half-full, passionate about helping others, better than yesterday, kind

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

MIDTOWN is an Equal Opportunity Employer.

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About Us

We work at Midtown to inspire people to transform their lives–and we do our job well. Our members stay longer than any other major athletic club chain in North America because we are committed to providing resort-like environments, personal attention, and active communities at every one of our clubs. We believe all three of those pillars start with attracting and growing rock star talent at every level of our organization.

Who We Want

We're looking for people that share our core values: kind individuals who want to win together, see things as the glass half full, are passionate about helping others, and strive to always be better than yesterday.

In the spirit of winning together, we actively encourage every Associate to share their ideas and feedback. We'll empower you with the tools and training to ask critical questions with a solution-based mindset, set others up for success by holding them to high standard, and address difficult situations head-on with compassion. As a Midtown Associate, you'll be part of a community that encourages one another to become the best version of themself.

Associate Benefits

Members of the Midtown team receive:

  • Complimentary club membership
  • Discounts on Midtown products and services
  • Professional development allowance
  • Health insurance for eligible full-time associates
  • And more